Running One

HOKA ONE ONE is a brand of running shoes that was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, two former Salomon employees. The company is known for its distinctive oversized midsole design, which provides extra cushioning and support for runners.

The idea for HOKA shoes originated from the founders’ desire to create a shoe that would allow for a smoother and more efficient running experience, especially for long-distance runners. They believed that by incorporating maximal cushioning without adding extra weight, they could offer a unique solution to runners seeking comfort and performance.

The name “HOKA ONE ONE” is derived from the Maori language, where “hoka one one” translates to “fly over the earth.” This name reflects the brand’s emphasis on providing a lightweight and responsive feel to runners.

HOKA gained popularity among ultramarathon runners and trail runners initially, as the extra cushioning helped alleviate the impact of long-distance running on the body. Over time, the brand expanded its product line to include various models catering to different types of runners, including road runners and those looking for stability features.

In 2013, HOKA ONE ONE was acquired by Deckers Brands, which also owns other well-known footwear brands such as UGG and Teva. The acquisition helped HOKA reach a broader audience and expand its presence in the global running shoe market.

The brand continued to innovate and release new models, incorporating technologies such as the Meta-Rocker, which is designed to promote a smooth and efficient stride. HOKA shoes have become popular not only for their performance but also for their unique design aesthetic, standing out from more traditional running shoe designs.

HOKA have established themselves as a prominent player in the running shoe industry, with a dedicated following among runners of various disciplines.